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S. Pellegrino bubbles up in earned media space | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Rebecca Harris

S. Pellegrino, the Nestlé-owned sparkling mineral water brand, is aiming to connect with the culinary world with a new earned media campaign.

A three-minute video follows Montreal chef Danny Smiles as he competes for the 2014 S. Pellegrino Cooking Cup in Venice. The two-day cooking competition and sailing regatta sees 10 chefs from around the world compete for the title of S. Pellegrino Young Chef of the Year. It was the first time a Canadian chef participated in the competition.

http://www.marketingmag.ca/brands/s-pellegrino-bubbles-up-in-earned-media-space-121390
 

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